What’s your privacy worth?

1 min


124
63 shares, 124 points

I’ve heard advertised on #KFGO a number of times the “private” search engine of Duck Duck Go. (others may use Brave) After a few times I stopped and thought about the value of our data and privacy.

Do you want what you search for to result in targeted ads? I was searching for shavers for my skull and sure enough in my social media feeds and on Yahoo home page what I had searched for started populating in my browser and ads.

While you maybe appreciate something of a mindset, “hey that’s neat I hadn’t thought of this brand or product” or my version of “how in the world did they take what I searched for and send some robot pushed out that back into my browser?”

Again others think, “hey this is neat and it saved me time comparing”.

The more I thought about it the more I realized again how we’re a function of our own choices. If you choose to allow tracking and targeted ads you can’t be frustrated when you search your name and your address, phone,age and other more personal information is revealed.

I’ve now used Duck Duck Go for a couple of weeks and while I certainly noted the “maps” and driving were a bit limited. I also liked how it filtered out the paid search results which others use where a company simply pays and their search results come out on top.

One last note. I found this. Your personal information is for sale. You’re not even worth $1,000. Personally I’d rather say you are priceless.

Source: KFGO


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124
63 shares, 124 points

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