Google Search brings continuous scrolling to desktop

1 min


148
87 shares, 148 points

Google’s search results on desktop will load in a continuous scroll instead of dividing into pages, the company has announced. The move follows a similar change made on mobile in October last year, but isn’t quite an “infinite” scroll. Instead, Google will load six pages of results into a single scroll before offering users a “See more” button to show more results. 

Google says the change is rolling out first for English searches in the US, but judging by the rollout of the feature on mobile it seems safe to expect to see additional markets and languages added over time. 

The change mirrors the design of most social media feeds, where new content is continuously loaded as you scroll down a page rather than asking users to click or tap for more posts. Ideally, it will make searching quicker, and should make it less important for websites to be on the first page of search results. Google previously said that “most people who want additional information” will typically “browse up to four pages of search results.” 

However, given the huge drop-off in clicks that reportedly occurs between the first couple of results and the rest of the first page, the fight to be the first site on the page is likely to be just as intense as ever. 



Source: The Verge


Like it? Share with your friends!

148
87 shares, 148 points

What's Your Reaction?

Cute Cute
26
Cute
Fun Fun
18
Fun
Hate Hate
13
Hate
Confused Confused
2
Confused
Fail Fail
21
Fail
Geeky Geeky
16
Geeky
Love Love
8
Love
OMG OMG
2
OMG
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format