Rad Power Bikes and Cycle pilot consumer e-bike subscriptions • TechCrunch

1 min


172
111 shares, 172 points

Rad Power Bikes, a popular American e-bike brand that has raised over $300 million in the past two years, will start offering bikes as a subscription service next week. The company is partnering with Cycle, a Berlin-based e-bike subscription service that caters to couriers and last-mile delivery, to pilot the offering in Berlin.

Starting September 22, Cycle will provide two cargo bikes, the RadRunner and RadWagon, for rent with a starting price of €79.90 per month and the choice between a rolling monthly rental or a yearly contract, according to Cycle.

This partnership is Rad’s first subscription play — the company has been hyperfocused on direct-to-consumer sales but wants to attract a new segment of customers that prefer to pay for the usage of an e-bike rather than owning it outright, according to Arno Saladin, Rad’s European business director.

“With this pilot we want to understand the size of the demand and the exact value these customers are looking for,” Saladin told TechCrunch. “This will help us to determine what the optimum value offer is and the demand potential.”

Partnering with Rad to offer a consumer-focused subscription offering is also new for Cycle, formerly GetHenry. In its short life, the startup has mainly catered to the needs of last-mile delivery workers and fleets. Cycle has its own in-house developed cargo bike that’s used by many of its fleet and courier customers, but in the spirit of diversity and choice, Cycle began adding Rad bikes to its lineup in 2020.

“The unique look of Rad Power Bikes caught the attention of many people on the street,” Luis Orsini-Rosenberg, co-founder and CEO of Cycle, told TechCrunch. “Since we added the vehicles to our fleet, not a single week has passed in which we didn’t receive an email from private customers asking to buy or rent them from us.”

Cycle has the on-the-ground operations, bike maintenance and subscription infrastructure in place to make it work in Berlin, so all Rad has to do is deliver the goods. Customers will be able to collect their fully assembled e-bike from Cycle’s workshop in the trendy neighborhood of Kreuzberg, Berlin. Service is obviously included and repairs can be booked using the Cycle app. Paranoid customers can add on a “peace-of-mind” package that would significantly reduce the excess in case of massive damage or theft.

Source: Tech Crunch


Like it? Share with your friends!

172
111 shares, 172 points

What's Your Reaction?

Cute Cute
2
Cute
Fun Fun
21
Fun
Hate Hate
16
Hate
Confused Confused
5
Confused
Fail Fail
24
Fail
Geeky Geeky
18
Geeky
Love Love
10
Love
OMG OMG
5
OMG
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format