Meghan Markle recently announced the launch of her lifestyle brand, American Riviera Orchard, which will focus on home, garden, and general lifestyle offerings. Initially, the brand was set to sell edible items like jams, jellies, nut butters, and spreads, alongside table linens, drinkware, cutlery, and cookbooks. A trademark application supported these claims, revealing Markle’s plans to expand her brand to include makeup, skincare, haircare, and fragrance products.
The Duchess of Sussex has also applied for trademarks for yoga mats, cushions, scented sachets, soaps, body lotion, and a variety of paper goods such as stationery, note and greeting cards, calendars, gift wrap, photo albums, and party decorations. Additionally, Markle has included pet-centric items like pet food, bowls, collars, beds, and even branded jewelry in her filing. The extension of the trademark application indicates Markle’s intention to create a comprehensive lifestyle brand with a diverse range of products.
Markle’s new venture is a nod to her pre-royal roots, as she used to run a lifestyle blog called “The Tig” before marrying Prince Harry in 2018. The Instagram account and website for American Riviera Orchard were unveiled on March 14, showcasing the brand’s logo and offering visitors the chance to join a waitlist for more information. An insider revealed that Markle has been working on this project for over a year, incorporating things that are close to her heart and reflect her passions.
While Markle has not disclosed much about her company, a deleted video posted on American Riviera Orchard’s Instagram Story showed her arranging flowers and cooking in what seemed to be her home with Prince Harry in Montecito. Alongside her lifestyle brand, Markle is reported to have aspirations to become the next Martha Stewart, with possible plans for a cooking show on Netflix. With her diverse range of products and a focus on items that resonate with her personal interests, Markle is keen to establish her brand as a one-stop shop for home, garden, and lifestyle essentials.
The expansion of the trademark application suggests that American Riviera Orchard will offer a wide array of products, including beauty, skincare, and pet-related items. Markle’s commitment to her brand and her vision to create a comprehensive lifestyle line reflects her dedication to her new venture. As she continues to develop her brand and connect with her audience, Markle’s focus on quality products and items that are meaningful to her showcases her commitment to creating a brand that embodies her values and personal interests.
