The International LGBTQ+ Travel Association (IGLTA) is launching a global accreditation program for hotels, resorts and other accommodations for their LGBTQ+ allyship, called IGLTA Accredited.
The accreditation program requires hotels and other lodgings to successfully fulfill eight different criteria: diversity, equity, inclusivity, policy, community, advocacy, transparency and sensitivity. They include measures such as non-discrimination policies, staff training, inclusive marketing practices and genuine support for the LGBTQ+ community.
The accreditation program will be an important marker of trust for the LGBTQ+ community, who continue to fear discrimination. Their sexuality or gender identity remains a large part of their decision-making process when it comes to planning travel.
“We believe allyship should be year-round, not just for pride,” said IGLTA President/CEO John Tanzella. “LGBTQ+ travelers are looking for real accountability in their travel experiences, and travel advisors want to know they are directing LGBTQ+ clients to hotels/accommodations that truly welcome them. We invite properties around the world to join us in championing integrity within the travel industry and elevating the standard of travel for all. IGLTA Accredited strives to provide peace of mind for all LGBTQ+ travelers, wherever their adventures might take them.”
The first hotel to be approved for the IGLTA Accredited program is the W Costa Navarino. The year-old hotel is located in Messinia, in the southwest region of Peloponnese, Greece. They employ an LGBTQ+ associates ambassador, provide gender-neutral room amenities, spa treatments and restrooms, among other features.
“The foundation of Costa Navarino is built upon a deep respect for our guests. Our commitment is not only to meet but to exceed their expectations,” said Stephanos Theodorides, Managing Director of TEMES, the developers of Costa Navarino. “Recognizing that everyone has a unique personality, we strive to anticipate diverse needs, ensuring that everyone feels as comfortable as they would in their own home. The fact that W Costa Navarino is the first hotel in the world to be IGLTA Accredited is a true honor.”
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Source: TravelPulse
