AI spending is projected to exceed $13 billion by 2028, with a focus on analytics, development/delivery, and customer experiences such as personalization and discovery. Analysts at a Series Mania presentation highlighted the potential growth in AI investment, but also addressed concerns about AI replacing human workers and the impact on content creation.
Omdia’s Maria Rua Aguete emphasized that AI will not replace humans, but rather those who understand how to utilize AI effectively will be more efficient, creative, and better prepared in the workforce. While AI technology continues to advance, analysts cautioned that tools like OpenAI’s Sora text-to-video generator may not be as suitable for film and television production due to challenges in quality and reliability control.
Plum Research’s Jonathan Broughton highlighted the practical applications of generative learning in assisting with workflows such as storyboarding, previz, location scouting, and lighting tests. In live sports production, AI’s capabilities in object tracking and real-time prediction could be beneficial. The postproduction sector is expected to see significant advancements in assistive tools for image grading, color correction, frame-rate enhancement, real-time dubbing, and captioning technology.
Business leaders are encouraged to understand how to effectively deploy AI within their organizations and integrate it into existing workflows to address talent shortages and challenges. AI technology has the potential to make inaccessible content accessible and solve various problems, but management plays a crucial role in implementing AI solutions effectively.
The analysts at the Series Mania presentation did not predict a content creation apocalypse due to AI advancements, rather they focused on the positive impact AI can have in driving efficiency, creativity, and problem-solving in various industries. While some concerns exist about AI replacing human workers, the emphasis is on utilizing AI as a tool to enhance productivity rather than as a weapon against jobs.
Overall, the future outlook for AI technology is optimistic, with an increasing focus on practical applications in various sectors including analytics, development/delivery, and customer experiences. As AI spending continues to rise, businesses are encouraged to adapt to the changing landscape by incorporating AI technologies effectively into their workflows and processes to stay competitive and address talent shortages. By understanding and harnessing the potential of AI, organizations can benefit from increased efficiency, creativity, and problem-solving capabilities.
