6 celebrity-backed sex toy brands to shop for Valentine’s Day 2023

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103 shares, 164 points

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Celebrities sure know how to cause a buzz.

From Cardi B cradling a vibrating wand in her “Up” video to Madonna rocking “pleasure jewelry” on Instagram, many stars aren’t shy about showing off their sex toys outside of the bedroom.

After all, who could forget Miley Cyrus’ dildo decor, that infamous “RHONY” “vibrator in the chicken” scene or the time Katie Thurston, er, stimulated conversation with her buzzy “Bachelor” introduction?

And when it comes to adult toys, plenty of celebs aren’t just playing around; just as famous folks have put their stamp on countless beauty and skincare lines, several stars have created NSFW gadgets of their own in recent years.

Gwyneth Paltrow dropped Goop’s first self-branded vibrator ahead of Valentine’s Day 2020, while Demi Lovato, Dakota Johnson and Cara Delevingne — to name just a few — have all endorsed their own pleasure products in the time since.

So with Valentine’s Day coming up next month, we’ve broken down all the adult toy brands that have earned that coveted celebrity stamp of approval.

Dakota Johnson and Maude Founder, Éva Goicoche
Dakota Johnson and Maude founder Éva Goicoche teamed up in 2020.

“Fifty Shades of Gray” star Dakota Johnson doesn’t shy away from sex toys off-screen, either. She became an investor and co-creative director for sexual wellness brand Maude in 2020 and has since plugged products including the brand’s butt plug, the Cone ($30) — which just might have been a sexy surprise for those on her holiday gifting list.

“Oh, this is going in everybody’s stocking. Are you kidding?” she quipped to InStyle prior to the 2021 holiday season. “It’s the perfect stocking stuffer. You think your uncle hasn’t wanted a butt plug his entire life? You’re lying.”

Johnson also lets her toys do double duty as skincare tools, as she told the outlet the palm-sized Drop vibrator ($49) “does amazing things for your face.”

Drop vibrator by Maude

Maude Drop Vibrator ($49)

A wand vibrator
Goop dropped its wand vibrator in 2020.

Following the debut of that infamous vagina-themed votive, Gwyneth Paltrow’s Goop brand introduced its own sex toy in 2020. The lifestyle label has hardly turned things down a notch since, as its Valentine’s Day gift guide this year features over 40 vibrators — in addition to a selection of other sexy products.

Goop Wellness Double-Sided Wand Vibrator ($98)

Madonna with a vibrator necklace and black bra
Madonna’s showed off her Crave vibrator on Instagram Stories.

Stars like Madonna are ditching diamonds for Crave’s Vesper vibrating necklaces, a favorite of former “RHONY” star Carole Radziwell.

Gwyneth Paltrow even lent the brand her stamp of approval this year, granting it a spot on Goop’s steamy gift guide. 

A vibrator necklace

Crave Vesper Vibrator Necklace in 24k Gold ($149)

Demi Lovato with a yellow vibrator
Demi Lovato partnered with Bellesa.

Forget “Cool for the Summer” — Demi Lovato heated up the fall last year by partnering with Bellesa on the the Demi Wand ($69), a colorful, compact vibrator that comes in a discrete clamshell charging case.

The brand’s wares also come approved by Leah McSweeney — who once told Page Six Style she planned to stuff stockings with Bellesa vibrators — and Cardi B, who once handed out the Aurora by Bellesa vibrator ($109) as a birthday party favor.

A vibrator

Aurora by Bellesa Vibrator ($109)

A pink and orange vibrator

Lily Allen collaborated with Womanizer on this rechargeable vibrator, which is designed to “liberate sexuality” and features six intensity levels.

“I think the only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt,” Allen said of the partnership in an interview with the brand.

Womanizer Liberty by Lily Allen Rechargeable Clitoral Stimulator ($99)

Carbi B poses with a vibrator in her “Up” music video.

Carbi B poses with a vibrator in her 'Up' music video.
Carbi B poses with a vibrator in her “Up” music video.


While the lyrics just might speak for themselves in Cardi B’s “WAP” video, her subsequent “Up” visuals included an NSFW cameo from this brand’s Majesty 2 vibrator, which she cradled onscreen.

Vush Majesty 2 Vibrator ($120)

Just call it bringing good vibes to Valentine’s Day.

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103 shares, 164 points

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