Camila Cabello has officially kicked off her new era with the release of her single “I Luv It” featuring Playboi Carti. The track, executive produced by El Guincho and co-produced by Jasper Harris, includes a sample from Gucci Mane’s “Lemonade” and hints at a potential shift into PC Music territory. Cabello teased the single for weeks on social media before its release, building anticipation for her upcoming project.
The music video for “I Luv It,” directed by Nicolás Méndez, is a surreal collection of scenes featuring Cabello in various bizarre situations. From drinking beer from a gas nozzle to having an arrow stuck in her chest in a hospital waiting room, the video is a visual representation of the song’s eccentric vibe. This release marks Cabello’s transition into a new artistic phase, setting the stage for what is to come with her fourth album, “C, XOXO.”
Following her 2022 release of “Familia” with singles like “Don’t Go Yet” and “Bam Bam,” as well as guest appearances from Willow and Ed Sheeran, Cabello is gearing up for the launch of her next album. In a recent interview for a cover shoot with Paper magazine, she discussed the inspiration behind “I Luv It” and the emotions it evokes. Cabello described the intense chemistry with another person as a feeling that makes her feel like she is in outer space, filled with chaos, butterflies, nerves, and passion.
The uniqueness of this connection, despite its challenges, is what Cabello captures in the song and its accompanying visuals. As she delves into themes of intense emotions and relationships in “I Luv It,” Cabello showcases her growth and evolution as an artist. With the support of accomplished producers and collaborators, she is pushing boundaries creatively and exploring new sonic territories. Fans can expect more experimental sounds and visual storytelling from her upcoming project, “C, XOXO.”
With the release of “I Luv It,” Camila Cabello is making a bold statement about her artistic vision and the direction of her music. By incorporating unconventional samples and exploring surreal imagery in the music video, she is capturing the attention of listeners and critics alike. As she continues to unveil more details about her fourth album and share insights into her creative process, Cabello is solidifying her position as a versatile and innovative artist in the music industry.
Overall, the release of “I Luv It” signifies a new beginning for Camila Cabello and sets the stage for what promises to be an exciting era in her music career. With her willingness to take risks and experiment with different sounds and visuals, Cabello is establishing herself as a boundary-pushing artist with a distinct voice and style. As fans eagerly anticipate the arrival of “C, XOXO,” they can expect more surprises and captivating creations from this talented singer-songwriter.
