Johnny Depp reportedly signs new seven-figure deal with Dior

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Johnny Depp is re-upping his relationship with Dior.

The “Pirates of the Caribbean” actor has signed a multi-year, seven-figure deal to continue serving as the celebrity face of the fashion house’s bestselling Sauvage cologne, TMZ reports.

On Monday, the official Dior Beauty Instagram account posted photos and videos of Depp backstage at one of his rock concerts in Paris, lensed by famous shutterbug Greg Williams.

“Fearless yet human, just like Sauvage,” one caption reads.

Tons of fans flooded the comments showing support for Depp and Dior.

Per TMZ, Williams staged a photoshoot before and after the show, which will be used in future Sauvage advertisements.

Representatives from Dior did not immediately return Page Six Style’s request for comment.

Since Depp first signed with Dior in 2017, Sauvage has become the top-selling fragrance in the world, according to Business of Fashion, surpassing successful women’s scents from Chanel and other top brands.

But the partnership hasn’t come without controversy; in 2019, a Sauvage ad starring Depp and featuring imagery related to Native American culture sparked accusations of cultural appropriation. Dior also stuck by the actor in 2020, when he lost his libel case against a British newspaper that called him a “wife-beater.”

Johnny Depp Dior Sauvage ad
The brand ran Depp’s Sauvage ad in primetime in June, after the actor won his defamation trial against ex-wife Amber Heard.
Dior/YouTube

Most recently, Depp’s defamation trial against ex-wife Amber Heard has dominated headlines, with Dior retaining its contractual ties to the star throughout.

That strategy seemed to pay off, with many fans buying Sauvage on sites like Sephora and Ulta as a show of support during the legal proceedings, as the Wall Street Journal reported.

After the “Edward Scissorhands” actor won the case in June, Dior even aired Depp’s Sauvage ad in primetime on Fox, per TMZ.


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