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Calling these swimsuits a celebrity hit wouldn’t be a stretch.
Lizzo and Vanessa Hudgens are among the stars who’ve snapped photos wearing bold, colorful swimsuits from Good American’s Always Fits collection, which claim to stretch up and down up to four sizes while keeping their shape.
Good American co-founder Khloé Kardashian recently modeled the One Shoulder Top ($55) and Better Cheeky ($55) in Orange Cream for an Instagram video showing off the “breakthrough” line, which is available in sizes XS through 5XL.
And last week, Vanessa Hudgens and sister Stella twinned in neon bikinis from the Always Fits range while soaking up sun in Italy, posing in the Scoop Top ($55) and Better Cheeky ($55) in Hawaiian Pink and Electric Yellow, respectively.
The latest major name to put her stamp on the adaptable swim range? Lizzo, who styled her screaming pink Tiny Ties Top ($55) and Tiny Ties Bottom ($55) with Chanel fishnets and pearls for a sexy outdoor shower over the weekend.
The “Truth Hurts” hitmaker is famous for her song lyrics and social media posts preaching self-love and body positivity, making her an ideal muse for a size-inclusive brand like Good American.
“I think I have a really hot body! I’m a body icon, and I’m embracing that more and more every day,” Lizzo told People earlier this year.
“We all know I’m fat. I know I’m fat. It doesn’t bother me,” she added. “I like being fat, and I’m beautiful and I’m healthy.”
Kardashian, meanwhile, has been open about her body image struggles and how they inspired her to launch a fashion line for all shapes and sizes.
“We don’t sell to retailers that won’t buy the entire size range, because when I used to shop at department stores with my sisters, I would be ushered up to the attic to go find my size when I was much larger,” she revealed in a recent episode of “The Kardashians.”
“I love that we try to be so diverse and inclusive of all women,” she added. “So someone looks at our ads and says, ‘That’s me.’”
Shop our favorite styles from the Good American Always Fits Swim collection below.