Shop Kim Kardashian’s new Skims bra launch

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79 shares, 140 points

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Kim Kardashian’s shapewear empire is stretching into new categories.

The reality star’s Skims brand launched a new collection of bras on Tuesday, featuring a range of styles Kardashian called “the most comfortable bras you will ever wear” in an Instagram video earlier this month. 

While the brand also sells bralettes, the fresh drop features a selection of underwire styles, which she called the result of “three years of development,” including a “year of fitting trials and wear tests.”

“I’ve always found bras to be so uncomfortable and constricting,” the 41-year-old shapewear mogul explained in the clip, saying her bra was once “the first thing [she] took off when [she] got home.” 

“We started to develop underwire bras because I really wanted to figure out how to blend the comfort and ease of a bralette with the shape and support of an underwire bra,” she added.

In true Skims fashion, the collection also comes on the heels of a headline-making ad campaign starring Brooke Shields, Chelsea Handler, Juliette Lewis, Cassie and more.

Ranging in price from $36 to $54 and in size from 32A to 46DD (with sizes varying by style), the launch includes eight new bras, all in the brand’s signature neutral shades.

Brooke Shields in a brown Skims bra and tights
Brooke Shields sported Skims’ latest styles for the campaign.
skims/Instagram

Among the offerings? The mesh No Show collection, which is designed to stay invisible under clothing and features the No Show Molded Unlined Balconette Bra ($58) that Shields, 57, and Cassie, 36, both modeled in the campaign.

A black Skims mesh bra
Skims

No Show Molded Unlined Balconette Bra ($58)

Cassie told Page Six Style she had no apprehensions about stripping down for the shoot, saying, “I’ve also come to a place of loving my body for all that it’s done for me and my family and embracing it for what it is. I think that this campaign celebrates that.”

The launch also includes the Weightless Collection, which claims to offer a “braless feel,” and the Naked Collection, which promises a “second-skin” fit.

But with Skims’ history of selling out swiftly, these styles won’t be around for long. Shop fast before your favorites fly off the shelves.

A black Skims scoop-neck tank
Skims

Skims Naked Scoop Tank Bra ($48)


A Skims plunge bra
Skims

Skims Naked Plunge Bra ($44)


Skims scoop bra
Skims

Skims Naked Scoop Bra ($44)


A Skims plunge tank bra
Skims

Skims Naked Plunge Tank Bra ($48)


A black Skims mesh bra
Skims

Skims Weightless Scoop Bra ($58)


Skims

Skims Weightless Demi Bra ($58)


Skims

Skims No Show Molded Unlined Demi Bra ($58)


black Skims bra
Skims

Skims No Show Molded Unlined Balconette Bra ($58)



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