Former President Donald Trump has recently partnered with country music star Lee Greenwood to promote a line of pricey Bibles, known as the “God Bless the U.S.A. Bible.” In a video announcement on Truth Social, Trump expressed his belief that all Americans should have a Bible in their home and lamented the absence of religion and Christianity in the country. The Bible, priced at $59.99, includes features such as a handwritten chorus to Greenwood’s hit song, the U.S. Constitution, the Bill of Rights, and the Declaration of Independence. Trump and Greenwood have endorsed this Bible as the only one inspired by America’s patriotic anthem.

The partnership between Trump and Greenwood comes at a time of financial turbulence for the former president. While Trump’s net worth has recently increased significantly due to a successful media company merger, he faces several hefty civil judgments that require him to put up millions of dollars. Additionally, his political fundraising operation is falling behind that of his rival, President Joe Biden. Trump has indicated that he may use his own money to fund his White House bid, as his campaign struggles financially. However, the website selling the Trump-backed Bibles assures that none of the proceeds will go towards the Trump campaign, and it is not associated with any political campaign.

The “God Bless the U.S.A. Bible” features a King James translation with a large font that highlights the words of Jesus in red. In addition to the Bible text, the book includes extra documents such as the Pledge of Allegiance and is the only Bible endorsed by Trump and Greenwood. The site selling the Bibles clarifies that it is licensed by CIC Ventures to use Trump’s name, likeness, and image, but is not connected to Trump, The Trump Organization, or any political campaign. Trump’s 2023 financial disclosure shows that he has made over $5 million in speaking engagements through CIC Ventures, indicating a previous business relationship with the organization.

Despite his financial success in speaking engagements, Trump is facing significant legal and financial challenges, including civil judgments and fundraising difficulties for his political campaign. The partnership with Greenwood to promote the “God Bless the U.S.A. Bible” appears to be a new business venture for Trump, with the Bible featuring unique patriotic elements and endorsements from the former president and the country music star. The marketing of the Bible emphasizes patriotism and the importance of religion in American society, reflecting Trump’s views on the need to bring religion back into the country. While it is unclear how much money Trump and Greenwood stand to make from the Bible promotion, the partnership marks a new chapter in Trump’s post-presidential endeavors.

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