“Sweet Planet,” a six-part culinary documentary, is a high-profile China-Europe co-production that will air on China Global Television Network. The show explores the impact of sugar in cooking and food rituals around the world, showcasing the stories of local chefs, farmers, and artisans behind sweet delicacies. The production visited various locations including Iceland, China, The Netherlands, Copenhagen, Canada, Fuzhou, and Ushuaia, Argentina, to uncover the culinary and cultural significance of sugar.
The series will be available on CGTN’s six channels in 68 languages, reaching over 700 million viewers worldwide. It will also be accessible on CGTN Digital, as well as platforms such as CGTN.com, mobile applications, YouTube, Facebook, Twitter, Weibo, and other social media platforms with over 600 million followers. Insight TV, with global channels reaching over 400+ million households in 56 countries and available for licensing to additional platforms, is a part of this collaboration.
The launch event for the series took place in The Hague and was attended by Insight TV CEO Rian Bester and Qian Fang, director of the program department at CGTN Europe. Bester expressed confidence in the series being well-received in China and internationally, on CGTN’s feeds as well as on Insight TV channels worldwide. JOIIN, the Netherlands-based production company involved in the co-production, has a creative hub in Amsterdam and an operation hub in Beijing, serving clients in the Eurasian territory with a focus on Greater China and Southeast Asia.
With a focus on the culinary and cultural significance of sugar, “Sweet Planet” offers viewers a unique insight into the sweet creations and the people behind them in various parts of the world. The collaboration between Insight TV, JOIIN, and CGTN aims to showcase the diversity of sweet dishes and the stories of those who create them, highlighting the importance of sugar in different culinary traditions. The series brings together expertise and resources from both China and Europe to create a visually captivating and informative exploration of the global impact of sugar on food.
The documentary series delves into the production of sugar in different regions, from grape growing in China’s Xinjiang to maple sugar shacks in Canada, offering a comprehensive look at the various ways sugar is used in culinary practices. By showcasing the local chefs, farmers, and artisans involved in the production of sweet treats, “Sweet Planet” not only highlights the diversity of sugar-related dishes but also the cultural and historical significance of these foods. Through this exploration, viewers can gain a deeper appreciation for the role of sugar in shaping food traditions around the world.
Overall, “Sweet Planet” promises to be a visually stunning and culturally enlightening series that celebrates the art of sweet creations and the people who bring them to life. With its global reach and diverse range of locations visited, the documentary offers a comprehensive look at the impact of sugar on culinary practices worldwide. Through the collaboration between Insight TV, JOIIN, and CGTN, this co-production is set to engage audiences across different cultures and languages, showcasing the universal appeal of sweet dishes and the stories behind them.
