Kylie Jenner denies ‘covering up’ for Balenciaga — while wearing Balenciaga

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Kylie Jenner is clapping back — sort of, anyway.

The reality star posted a series of photos on Instagram Monday, including two new pics of her 9-month-old son formerly known as Wolf — but commenters were quick to cast a skeptical lens on the peek into her personal life.

One TikTok user suggested that Jenner, 25, posted the rare glimpses of her baby — whose name and face have yet to be released to the public — as a way to distract the public’s attention from Kim Kardashian’s ties to Balenciaga and the backlash the fashion brand is receiving for two recent campaigns.

The luxury label’s holiday gift collection ads, which sparked outrage this weekend, feature children holding stuffed animals dressed in bondage-inspired outfits.

Kylie Jenner posted a series of photos, including some of her 9-month-old son, on Instagram on Monday.

Instagram/Kylie Jenner

kylie-jenner-balenciaga-comment-0004

Kylie Jenner posted a series of photos, including some of her 9-month-old son, on Instagram on Monday.

Instagram/Kylie Jenner

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Eagle-eyed fashion fans then noticed that an image from Balenciaga’s earlier spring 2023 campaign includes a printout of a child pornography-related court document in the background, adding fuel to the fire.

“Using your son to take the attention away from the Balenciaga scandal…. Classic Kylie,” one person commented on Jenner’s Instagram post of the family snaps, while another wrote, “Interesting we start seeing baby photos with all the heat they are getting right now. Well played Kris!!!”

Jenner responded to the accusations on TikTok, commenting on a critic’s clip, “Uh whyyyyyy would i post my child to cover up for balenciaga ? this is why i don’t do this. always something to say.”

Kylie Jenner tweet screenshot
She responded to fans who accused her of sharing a glimpse of her baby as a way to distract from the Balenciaga scandal.
Tiktok/Kylie Jenner

Ironically, the Kylie Cosmetics founder happened to be wearing Balenciaga in one of the photos she shared, posing in a pair of the brand’s platform boots ($1,250) and silver sunglasses ($630).

kylie-jenner-balenciaga-comment-0011

Ironically, the mom of two was wearing Balenciaga boots and sunglasses in the post.

Instagram/Kylie Jenner

Balenciaga : Outside Arrivals - Paris Fashion Week - Womenswear Spring/Summer 2023

She also attended the brand’s runway show last month.

Getty Images For Balenciaga

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Still, some jumped to Jenner’s defense. “[The Kardashian-Jenners] could find a cure for cancer and people would still criticize,” one person commented on Comments by Celebs’ post about the brouhaha, while another added, “Agree with Kylie!! Not her responsibility to cover up something she had nothing to do with.”

Balenciaga slammed for using young girls holding bondage teddy bears in advert

Balenciaga came under fire last week for its BDSM-inspired designs, which were modeled by children in a campaign.

Jam Press/Balenciaga

Balenciaga slammed for using young girls holding bondage teddy bears in advert

Balenciaga came under fire last week for its BDSM-inspired designs, which were modeled by children in a campaign.

Jam Press/Balenciaga

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She now loves the look, telling Dazed, “I have never…

Kylie’s sister Kim — who almost exclusively wears Balenciaga and is very closely tied to the fashion house — issued a statement about the scandal Sunday night, after many fans pushed her to speak up about the controversial ads.

Kylie Jenner and Kim Kardashian
Kim Kardashian, wearing Balenciaga, posed with Kylie at the Baby2Baby gala earlier this month.
Getty Images for Baby2Baby

Julia Fox has since defended Kardashian, questioning why people are calling to cancel the “women with professional ties” to Balenciaga rather than those responsible for the ads.

Balenciaga has posted two apologies for the campaign shots in question.


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