Downtown Las Vegas Launches New Multimedia Marketing Campaign
Las Vegas’ historic Downtown district unveiled its completely new multimedia campaign, led by the tagline ‘Down for Anything’, during yesterday’s annual ‘State of the City’...
Advertising
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Demi Lovato album posters banned in UK for being offensive
Demi Lovato’s album poster was pulled from British billboards after the UK’s Advertising Standards Authority (ASA) deemed it likely to cause “serious offense” to Christians....
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Paramount shares fall as CEO lowers fourth-quarter ad revenue forecast
In this photo illustration, the Paramount Global logo is displayed on a smartphone screen. Rafael Henrique | SOPA Images | Lightrocket | Getty Images Shares...
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Balenciaga drops $25M suit against producers of controversial campaign
Balenciaga said on Friday that it’s dropping its $25 million lawsuit against the producers of a recent widely maligned ad campaign. The fashion house filed...
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Drew Brees fakes lightning strike in promotional stunt for online sportsbook
Drew Brees #9 of the New Orleans Saints Gregory Shamus | Getty Images Sport | Getty Images Legendary New Orleans Saints quarterback Drew Brees faked...
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Netflix CEO says he was slow to allow advertising because he was focused on Google and Facebook
Reed Hastings, co-founder, chairman, and co-chief executive officer of Netflix, arrives for the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho,...
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Kim Kardashian breaks silence on controversial Balenciaga kids ad campaign
Kim Kardashian is “re-evaluating” her relationship with Balenciaga after the brand drew backlash for producing an ad campaign featuring children holding teddy bears dressed in...
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Shonda Rhimes is among the creators unhappy with Netflix’s mid-video ads, sources say
Shonda Rhimes attends 2018 Vanity Fair Oscar Party on March 4, 2018 in Beverly Hills, CA. Presley Ann | Patrick McMullan | Getty Images Shonda...
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US Virgin Islands Launches New Branding and Marketing Campaign
The U.S. Virgin Islands (USVI) Department of Tourism will launch a bold new promotional campaign this autumn, featuring new branding and orbiting a distinctive catchphrase,...
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How Avoya Network Is Enhanced by New Partnership With Travel Leaders
Last month, the award-winning Avoya Travel Network announced its new partnership with Travel Leaders Network (TLN), the largest travel agency consortium. The new affiliation between...
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Netflix to get Nielsen ratings as streaming giant rolls out ad-supported plan
SOPA Images | Lightrocket | Getty Images Nielsen ratings are coming to Netflix Inc. Netflix announced Thursday that will start using Nielsen’s digital audience measurement...
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How GM plans to convince consumers to make the switch to electric vehicles
Electric Chevrolet Silverado shown at the New York Auto Show, April, 2022. Scott Mlyn | CNBC When people think of electric vehicles, their minds typically...